So you want more listeners for your internet radio stream… And getting listed on iTunes seems like a great way to grow your audiense… But you can’t figure out how to submit your internet radio station? You’re not alone. Somehow a high-tech company like Apple still uses Excel spreadsheets to manage their Internet radio listings on iTunes!

1. Download iTunes submission spreadsheet

Go here: http://www.itunes.com/radiosubmission

2. Fill out the spreadsheet with the following information

Name:

The name of your internet radio stream.

Genre:

You must choose one of Apple’s presets and you can only choose 1 genre. Here they are:

• 70s Retro
• 80s Flashback
• 90s Hits
• Adult Contemporary
• Alternative Rock
• Ambient
• Blues
• Classic Rock
• Classical
• College/University
• Comedy
• Eclectic
• Electronica
• Golden Oldies
• Hard Rock / Metal
• Hip Hop / Rap
• International / World
• Jazz
• News / Talk Radio
• Reggae / Island, Religious
• RnB / Soul
• Sports Radio
• Top 40 / Pop

City/State: 

Your city and state (or province)

Country:

Your 2-letter country code. Here’s a list of country codes.

Description:

A short description of your radio station

Explicit:

Stream contains explicit language. Yes or no.

Frequency:

Choose from the presets in the spreadsheet. The only option as of today is 23.

Home Page:

Your website

Approved:

Choose from the presets in the spreadsheet. The only option as of today is Yes.

Provider Contact Info:

Your personal information

• Contact name
• email
• phone number  
• iTunes Store login account / email address

Status:

Active or inactive (obviously you want to select Active!)

Strength:

Choose from the presets in the spreadsheet. The only option as of today is 45.

URL:

Your stream URL. If you’re a Zencast client, go to your stream control panel, go to the “quick links” page, and find the iTunes URL under “tune-in links”

Language:

Your internet radio stream language

Commercial:

Yes or no. Most of us will select “no” here, but

Bandwidth Kbps:

Your bitrate. iTunes only accepts 128kbps or more for MP3 streams. They will accept AAC+ streams of 64kbps for talk radio streams.

3. Send an email to the iTunes Radio team

Their email address is itunesradio@apple.com

The email should include:

• Subject line *exactly like this*: Station Submission: station name
  • ex: Station Submission: Hits Radio
• Stream type: MP3, AAC, or AAC+
• 1400px X 1400px JPG or PNG cover image
• The spreadsheet you just filled out

Note that the email should come from the address listed in your spreadsheet.

4. Wait for iTunes

The process should take 5 business days

5. Watch your audience grow!

Have fun!